Role: writer
Role: writer
Role: writer
Valentine Spirits is a Detroit-based distillery making world-class vodka, among other spirits. This campaign won a CA Award of Excellence and appeared in the CA Advertising Annual.
Role: writer, creative director, strategy
Role: writer, creative director, strategy
Role: writer, creative director, strategy
Role: Creative director, writer, strategy
Role: creative director, writer, strategy
This campaign won the AdCouncil J.D. Crain Award for Public Service Campaign of the Year.
Role: creative director, writer
Role: creative director, writer
Role: creative director, writer
Role: creative director, writer
Role: creative director, writer
Role: creative director, writer
In the U.S., Michelin had been known as a minivan tire. With the launch of our performance tire campaign, Michelin performance tire sales in the U.S. increased almost 40% in the first two years.
Headline: In as not to purists, air conditioning is optional but Michelin tires are mandatory.
Role: creative director, writer
Headline: Brabus makes fifty SL K8 supercars a year. Michelin makes the two hundred tires.
Role: creative director, writer
Headline: The most important modification touches the ground.
Role: creative director, writer
My role as senior writer at AAA was heavy on digital campaigns. I wrote for all mediums, though. Here’s a sampler. Role: writer.
For the Colorado market, AAA Insurance sponsors the world’s largest indoor rodeo. Role: writer.
Red Wings in-place advertising. Role: writer.
This email was used during ski season in the Colorado market. Role: writer.
Positioning AAA insurance against the competition politely. Role: writer.
Role: Writer.
Life insurance for peace of mind. Role: writer.
The contributions of African American classical composers has always been under-appreciated. Role: writer.
In five years we took this brand from under 5% unaided brand awareness to over 50%. As creative director I led the creative team on all mediums from 2008 pitch to mid-2015.
Role: creative director
Role: creative director
Role: creative director.
Role: creative director
Role: writer
How do you maintain an emotional connection and sense of reverence with direct response television for USAA? Role: creative director.
Role: creative director
Role: creative director, writer
Role: creative director, writer
Role: creative director, writer
Role: creative director, writer
When it comes to selecting a firetruck, fire chiefs don’t have much use for salespeople. What they really value is a nod from other department chiefs. So we provided a direct line.
Body copy: We build the best fire trucks in the world. But don’t take our word for it.
Role: writer
Role: writer
Role: writer
Carhartt makes clothes for the world's toughest jobs.
Role: creative director
Role: creative director
Role: creative director
Role: creative director
Role: creative director, writer
The Census affects funding for just about everything. This pitch campaign informs while inspiring participation. We won the pitch on campaign but lost on financials (not my area, of course).
Role: creative director, writer
Click "yes" and your state grows, click "no" and it shrinks.
Role: creative director, writer
Role: creative director, writer.
We invite the community to make statements; we provide markers so they can draw on Census posters.
Role: creative director, writer.
"Descenso" means dropped or fallen into disrepair, while "censo" means census.
Our 11-agency pitch team included Hispanic, African American, Arab American, Native American, Asian American and Pacific Islander agencies.
Role: creative director.
Our 11-agency pitch team included Hispanic, African American, Arab American, Native American, Asian American and Pacific Islander agencies.
The Census determines funding for schools, of utmost importance to Asian American communities.
Role: creative director.
The Census affects funding for almost everything, including roads.
Role: creative director.
Role: creative director.
Role: creative director, writer.
Role: creative director, writer.
This outdoor was developed for a prime space for foot traffic in downtown Detroit — above the Greenwich Time Bar facing Campus Martius Park.
Role: creative director, writer
Role: creative director, writer
The Tap Room is known for its extensive foreign beer menu.
Role: writer
Role: writer
Role: writer
Sole writer on all spots.
Radio Mercury Award winner. Role: writer
Role: writer
D Show Best of Radio winner. Role: writer
