Role: writer.
Role: writer.
Role: writer.
Role: creative director, co-writer.
Role: creative director, co-writer.
Role: creative director, co-writer.
Valentine Spirits is a Detroit company making world-class-awarded vodka and other spirits.
Role: co-writer, creative director, strategy.
Role: co-writer, creative director, strategy.
Role: co-writer, creative director, strategy.
Role: co-writer, creative director, strategy.
Role: creative director, writer, strategy.
In five years we took this brand from under 5% unaided brand awareness to over 50%. As creative director I led the creative team on all mediums from 2008 pitch to mid-2015. A year after leaving Campbell Ewald, the agency lost the account.
Role: creative director.
Role: creative director.
Role: creative director.
Role: creative director.
Role: writer.
How do you maintain an emotional connection and sense of reverence with direct response television for USAA? Role: creative director.
Role: creative director.
Role: creative director.
Role: creative director.
Role: creative director.
Role: creative director.
This is a proposed takeover of the subway station used by Pentagon staff. Role: writer, creative director.
This campaign won the AdCouncil J.D. Crain Award for Public Service Campaign of the Year.
Role: writer, creative director.
Role: writer, creative director.
Role: writer, creative director.
Role: writer, creative director.
Role: writer, creative director.
Role: creative director.
In the U.S., Michelin had been known as a minivan tire. With the launch of our performance tire campaign, Michelin performance tire sales in the U.S. increased almost 40% in the first two years.
Role: creative director, co-writer.
Role: creative director, co-writer.
Role: creative director, co-writer.
The Tap Room is known for its extensive menu of foreign beers.
Role: Writer.
Role: Writer.
Role: Writer.
Urban Science uses heavy-duty predictive analytics to save companies millions and millions of dollars yearly. Making it an easy decision in the end.
Role: writer.
Role: writer.
Role: writer
Firemen trust their own. They don't necessarily need the opinions of salespeople, they want personal recommendations from other fire chiefs. So we provided a direct line.
Role: writer.
Role: writer.
Role: writer.
Carhartt makes clothes for the world's toughest jobs.
Role: creative director.
Role: creative director.
Role: creative director.
Role: creative director.
Role: creative director, writer.
The Census affects funding for just about everything. This pitch campaign speaks to that reality, to inform and inspire participation.
Role: creative director, writer.
Click "yes" and your state grows, click "no" and it shrinks.
Role: creative director, writer.
Role: creative director, writer.
We invite the community to make statements; we provide markers so they can draw on Census posters.
Role: creative director, writer.
"Descenso" means dropped or fallen into disrepair, while "censo" means census.
Our 11-agency pitch team included Hispanic, African American, Arab American, Native American, Asian American and Pacific Islander agencies.
Role: creative director.
Our 11-agency pitch team included Hispanic, African American, Arab American, Native American, Asian American and Pacific Islander agencies.
The Census determines funding for schools, of utmost importance to Asian American communities.
Role: creative director.
The Census affects funding for almost everything, including roads.
Role: creative director.
Role: creative director.
Role: creative director, writer.
Role: creative director, writer.
Two James Spirits had secured the wall above the Greenwich Time Bar overlooking Campus Martius Park in Detroit.
Role: creative director, writer.
Role: creative director, writer.
Role: creative director.
Role: creative director.
Role: writer.
Role: creative director.
Role: writer.
Role: writer.
Role: writer.
Role: writer.
Role: writer.
Role on all spots: writer.
Role: writer.
Role: writer.
Role: writer.
